Universum

• Selected and launched a new CMS, analytics setup, and full website
• Designed UX flows and implemented an agentic AI chatbot
• Built product team capability alongside delivery

Universum is an employer branding and talent research company undergoing digital transformation. They needed to launch a new website while migrating from legacy technology.

Senior Product Manager leading the full product lifecycle from requirements and architecture to delivery and rollout, including team building.

Launch a new digital website with modern CMS, analytics, and customer experience improvements including AI chatbot integration.

End-to-end product leadership from technology selection to delivery. Established conversion framework, designed UX flows collaboratively, and implemented agentic AI chatbot. Built and shaped the product team from scratch.

• Led product work end-to-end from requirements to delivery
• Selected new CMS, analytics, and tool setup
• Designed UX flows with UX designer
• Implemented agentic AI chatbot
• Built and shaped the product team
• Introduced clearer product and delivery practices

Successfully launched new website with scalable foundation. Introduced clearer product and delivery practices. Improved customer experience with AI-powered interactions.

• Successfully launched new digital website
• Established scalable foundation
• Improved customer experience with AI chatbot

Building a product team while delivering a major project requires balancing immediate delivery with long-term capability building.