Employer branding & talent research platform

Universum

Senior Product Manager – Digital Growth & Conversion

Sept 2023 – Aug 2025

Selected and launched a new CMS, analytics setup, and full website

Designed UX flows and implemented an agentic AI chatbot

Built product team capability alongside delivery

Context

Universum is an employer branding and talent research company undergoing digital transformation. They needed to launch a new website while migrating from legacy technology.

Role & Scope

Senior Product Manager leading the full product lifecycle from requirements and architecture to delivery and rollout, including team building.

Problem / Goal

Launch a new digital website with modern CMS, analytics, and customer experience improvements including AI chatbot integration.

Approach

End-to-end product leadership from technology selection to delivery. Established conversion framework, designed UX flows collaboratively, and implemented agentic AI chatbot. Built and shaped the product team from scratch.

What I did

  • Led product work end-to-end from requirements to delivery
  • Selected new CMS, analytics, and tool setup
  • Designed UX flows with UX designer
  • Implemented agentic AI chatbot
  • Built and shaped the product team
  • Introduced clearer product and delivery practices

Outcomes

Successfully launched new website with scalable foundation. Introduced clearer product and delivery practices. Improved customer experience with AI-powered interactions.

Successfully launched new digital websiteEstablished scalable foundationImproved customer experience with AI chatbot

What I learned

Building a product team while delivering a major project requires balancing immediate delivery with long-term capability building.

Working on something similar?

I'm a consultant at SeventyOne Consulting. If this work resonates, reach out on LinkedIn.

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