Selected and launched a new CMS, analytics setup, and full website
Designed UX flows and implemented an agentic AI chatbot
Built product team capability alongside delivery
Universum is an employer branding and talent research company undergoing digital transformation. They needed to launch a new website while migrating from legacy technology.
Senior Product Manager leading the full product lifecycle from requirements and architecture to delivery and rollout, including team building.
Launch a new digital website with modern CMS, analytics, and customer experience improvements including AI chatbot integration.
End-to-end product leadership from technology selection to delivery. Established conversion framework, designed UX flows collaboratively, and implemented agentic AI chatbot. Built and shaped the product team from scratch.
Successfully launched new website with scalable foundation. Introduced clearer product and delivery practices. Improved customer experience with AI-powered interactions.
Building a product team while delivering a major project requires balancing immediate delivery with long-term capability building.
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