Work with me

How I work.

I'm a consultant at SeventyOne. I work with product teams across Scandinavia on strategy, AI, and the thinking that sits between: the workshops, the facilitation, the decisions that actually stick.

How I think

Clarity before speed.

I focus on making sense of complexity before moving toward solutions. That means taking the time to see how things connect, where friction actually lives, and what truly matters beneath the noise. I work best in spaces where direction is still forming and clarity needs to be built, not assumed.

I value clarity over speed, and direction over volume. My goal is to help teams move forward with confidence rather than urgency.

Clarity over speedUnderstanding before actingSustainable paceWork that compounds
01

Product Strategy

From fuzzy to focused.

When teams are moving fast but not in the same direction, or when the roadmap keeps shifting under pressure, I help slow down at the front end so everything downstream gets faster. I work with PMs, CPOs, and founders to turn noise into a clear, defensible product direction.

What it looks like

Product discovery workshops
Roadmap facilitation & prioritisation
Opportunity sizing and validation
Stakeholder alignment sessions
OKR definition and product goal setting
AI-assisted product research

For who

PMs, CPOs, and founders ready to move, but wanting to move in the right direction.

02

AI Transformation

AI isn't a feature. It's a forcing function.

Most product teams know they should be building with AI. Fewer know where to actually start. I help companies find the right entry points, not by chasing the latest model, but by mapping AI opportunities to real user problems and team capabilities. Then I help them ship something.

What it looks like

AI readiness assessments
Identifying AI opportunities in the product roadmap
Prompt engineering and LLM integration scoping
Prototyping AI features with real users
Team upskilling workshops
Build-with-AI sprints alongside your team

For who

Product teams wanting to build with AI, and not sure where the honest opportunities actually are.

03

Facilitation & Coaching

Rooms that actually produce something.

I design and run workshops, strategy days, and offsites that don't feel like a waste of a Thursday. And I coach product people who want to think more clearly, about their roadmap, their career, or both. I know what makes a room work.

What it looks like

Product strategy offsites and workshops
Team retrospectives and ways-of-working sessions
Innovation sprints and ideation facilitation
1:1 coaching for PMs and product leads
Career conversations and interview prep
Community events and panel facilitation

For who

Teams that need a skilled external facilitator. Product people who want a thinking partner.

What you get

🎯

Clarity

Shared understanding of what matters and what to do next.

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Momentum

Progress that compounds over time, not scattered activity.

🧭

Confidence

Decisions teams can explain and stand behind.

Let's talk.

Not every engagement looks the same.

If something above resonates, or if you have a problem that doesn't fit neatly into a box, get in touch. I'm always up for a first conversation.

Looking for ongoing product leadership instead of a project? Explore fractional product leadership