How I work

My work starts before the solution: understanding the problem, connecting customer insight to decisions a team can act on, and using AI where it genuinely changes what's possible.

How I think

I do my best work where the challenge is defining the problem before building the solution.

Over more than ten years across retail, e-commerce, SaaS and B2B, I've learned to work from the outside in: connecting customer insight, market trends and emerging technology to decisions a team can act on.

I'm comfortable moving between executive discussions, discovery, customer research, experimentation and delivery. I ask difficult questions early and challenge assumptions with curiosity.

I'm particularly interested in how generative AI changes the way organisations discover opportunities, prioritise investments and build. I build with it myself, so the strategy and the hands-on work keep each other honest.

Teaching at Hyper Island has reinforced something I believe: great product teams don't just build faster, they think better together.

What I care about

  • Building the right thing

    before building the thing right

  • Clear thinking

    over quick answers

  • Outcomes

    over output

  • Evidence

    over opinion

  • Sustainable progress

    over short-term speed

What I work on

  • Product strategy

    From fuzzy to focused.

    When teams are moving fast but not in the same direction, or the roadmap keeps shifting under pressure, I help slow down at the front end so everything downstream gets faster. I work with PMs, CPOs and founders to turn noise into a clear, defensible product direction.

    In practice

    • Product discovery workshops
    • Roadmap facilitation and prioritisation
    • Opportunity sizing and validation
    • Stakeholder alignment sessions
    • OKRs and product goal setting
    • AI-assisted product and customer research

  • AI in product

    AI isn't a feature. It's a forcing function.

    Most product teams know they should be building with AI. Fewer know where to start. I help find the right entry points, not by chasing the latest model, but by mapping AI opportunities to real customer problems and team capabilities. Then I help ship something.

    In practice

    • Finding AI opportunities in the roadmap
    • Scoping LLM features and integrations
    • Prototyping AI features with real users
    • Workshops that build AI skills in the team
    • Building with AI alongside the team

  • Coaching and facilitation

    Rooms that actually produce something.

    I design and run workshops, strategy days and offsites that don't feel like a waste of a Thursday. I also coach product people and leaders who want to think more clearly, about their roadmap, their team or their career.

    In practice

    • Product strategy offsites and workshops
    • Retrospectives and ways-of-working sessions
    • Executive coaching for product leaders
    • 1:1 coaching for PMs and product leads
    • Leadership development for product teams
    • Community events and panel facilitation

Also: Product marketing, UX research and change management.

What I'm aiming for

Clarity

Shared understanding of what matters and what to do next.

Momentum

Progress that compounds over time, not scattered activity.

Confidence

Decisions teams can explain and stand behind.

More of my thinking lives in the journal. Read the journal