Fractional product leadership
Not every company needs a full-time CPO. Many need senior product direction they can actually afford: someone who sets strategy, builds the operating rhythm, and makes the team better, without the executive price tag.
A fractional product manager or CPO is a senior product person who works with your company on a structured part-time basis, typically 1 to 3 days a week. You get experienced leadership where it matters: direction, prioritisation, and decisions that hold under pressure.
Turning fuzzy ambitions into clear product bets. A strategy the whole company can explain, and that survives contact with reality.
Identifying where AI creates genuine business value versus where it's noise. I build production products with AI myself, so the advice comes from practice, not slideware.
Connecting acquisition, conversion, and SEO into one compounding system, rooted in how people actually find and choose products.
Discovery that answers real questions, experiments that reduce risk, and decision-making cadences that stop things from stalling.
We start with a short assessment: where the product stands, what's blocking the team, where the leverage is. No generic playbooks.
One to three days a week, on-site or remote, with clear responsibilities: strategy, roadmap, team coaching, or all three.
The goal is a team that holds direction without me. I build capability, not dependency.
I'm a senior product consultant at SeventyOne Consulting in Stockholm and Industry Leader in Product Management at Hyper Island. My experience spans subscription (Nextory), B2B e-commerce (Ahlsell), employer branding (Universum), and grocery delivery (MatHem), from strategy and AI transformation to acquisition, conversion, and growth. Alongside client work, I ship real products with AI, solo, from idea to production.
See case studiesA consultant typically delivers a project and leaves. A fractional product leader takes ongoing ownership: joining leadership discussions, owning the product direction, and being accountable for outcomes over months, at a fraction of a full-time executive cost.
Most engagements run 1–3 days per week. The right level depends on team size and how much is in motion, and we define it during the initial assessment and adjust as the team grows.
Both. I'm based in Stockholm and work across Europe, remote-first with regular on-site time where it adds value. I work in English, Italian, and Swedish contexts.
Engagements run through SeventyOne Consulting, a Stockholm-based firm working across product, design, and leadership. That means proper contracts, continuity, and a network of senior peers behind the work.
A 30-minute conversation is usually enough to tell. No pitch, just an honest read on whether this would help.