Interactive CV
Product Builder · Product Strategy · AI Transformation
I help organisations identify what to build next — and how to build it better — by combining product strategy, customer insight and AI. 10+ years across retail, e-commerce, SaaS and B2B.
Partnering with product leadership to shape the future of Coop's digital commerce experience across product strategy, customer experience, AI and organisational development.
Community Growth & Partnerships Lead
Grew one of Stockholm's leading AI communities by connecting practitioners, technology companies and product leaders around the practical application of AI. Through partnerships and events, stayed closely connected to how organisations are adopting generative AI, agentic workflows and emerging technologies.
Product Delight – Maven
Certification
CRISP – Product Management
Certification, Product Discovery
Squared Online
Certification, Digital Marketing
Berghs School of Communication
Certification, Digital Marketing Management
Stockholm University, School of Business
MSc, Marketing, Management and Society
Università degli Studi di Torino
BA, Communication Science
Consulting via SeventyOne Consulting
Open to conversations about product, AI, and building.