Improved complex purchasing and account-based digital flows
Worked at the intersection of product, UX, and engineering
Coached teams toward product-led ways of working in a large-scale transformation
Ahlsell is a large-scale B2B e-commerce company undergoing digital transformation, serving complex purchasing and account-based customer flows.
Product Manager working at the intersection of product, UX, and engineering, with additional focus on coaching teams in product-led approaches.
Improve digital customer journeys in a complex B2B environment while helping teams adopt more customer-centric ways of working.
Hands-on product work combined with team coaching. Collaborated closely with designers and developers, contributed to discovery and prioritisation, and informally coached team members in product thinking and continuous improvement.
More customer-centric ways of working. Improved team product thinking. Progress on digital transformation initiatives.
In complex organizations, informal coaching and leading by example can be as impactful as formal product ownership.
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