Large-scale B2B e-commerce, digital transformation

Ahlsell

Product Manager – Website & E-commerce

Sept 2021 – Sept 2023

Improved complex purchasing and account-based digital flows

Worked at the intersection of product, UX, and engineering

Coached teams toward product-led ways of working in a large-scale transformation

Context

Ahlsell is a large-scale B2B e-commerce company undergoing digital transformation, serving complex purchasing and account-based customer flows.

Role & Scope

Product Manager working at the intersection of product, UX, and engineering, with additional focus on coaching teams in product-led approaches.

Problem / Goal

Improve digital customer journeys in a complex B2B environment while helping teams adopt more customer-centric ways of working.

Approach

Hands-on product work combined with team coaching. Collaborated closely with designers and developers, contributed to discovery and prioritisation, and informally coached team members in product thinking and continuous improvement.

What I did

  • Improved digital customer journeys
  • Worked at intersection of product, UX, and engineering
  • Coached teams in product-led approaches
  • Contributed to discovery and prioritisation
  • Informally coached team members in product thinking

Outcomes

More customer-centric ways of working. Improved team product thinking. Progress on digital transformation initiatives.

More customer-centric ways of workingImproved team product thinkingProgress on digital transformation

What I learned

In complex organizations, informal coaching and leading by example can be as impactful as formal product ownership.

Working on something similar?

I'm a consultant at SeventyOne Consulting. If this work resonates, reach out on LinkedIn.

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