Ahlsell

• Improved complex purchasing and account-based digital flows
• Worked at the intersection of product, UX, and engineering
• Coached teams toward product-led ways of working in a large-scale transformation

Ahlsell is a large-scale B2B e-commerce company undergoing digital transformation, serving complex purchasing and account-based customer flows.

Product Manager working at the intersection of product, UX, and engineering, with additional focus on coaching teams in product-led approaches.

Improve digital customer journeys in a complex B2B environment while helping teams adopt more customer-centric ways of working.

Hands-on product work combined with team coaching. Collaborated closely with designers and developers, contributed to discovery and prioritisation, and informally coached team members in product thinking and continuous improvement.

• Improved digital customer journeys
• Worked at intersection of product, UX, and engineering
• Coached teams in product-led approaches
• Contributed to discovery and prioritisation
• Informally coached team members in product thinking

More customer-centric ways of working. Improved team product thinking. Progress on digital transformation initiatives.

• More customer-centric ways of working
• Improved team product thinking
• Progress on digital transformation

In complex organizations, informal coaching and leading by example can be as impactful as formal product ownership.