Nextory

• Owned the full funnel from content discovery to trial start
• Built SEO and CRO-driven experimentation practices from the ground up
• Improved conversion across key entry points through cross-market testing

Nextory is a subscription-based audiobook and e-book platform operating across multiple European markets. The company was focused on improving acquisition and conversion metrics.

Senior Product Manager owning the end-to-end journey from content discovery to trial start, working with design, engineering, analytics, and SEO teams.

Improve conversion rates across key entry points while establishing clearer experimentation practices for data-informed decision making.

Combined product discovery with data analysis and A/B testing. Structured work around clear OKRs linking business objectives to experimentation and delivery. Led SEO and CRO-driven initiatives across markets.

• Owned product initiatives across acquisition funnel
• Led SEO and CRO-driven initiatives
• Established experimentation practices and decision frameworks
• Collaborated with design, engineering, analytics, and SEO teams
• Structured work around clear OKRs
• Combined discovery, data analysis, and A/B testing

Measurable improvements in conversion. Established experimentation frameworks, metrics, and decision frameworks that supported alignment across the team.

• Improved conversion across key entry points
• Clearer experimentation practices and metrics
• Better alignment and decision making across team

Experimentation culture is as much about decision frameworks as it is about running tests.