Owned the full funnel from content discovery to trial start
Built SEO and CRO-driven experimentation practices from the ground up
Improved conversion across key entry points through cross-market testing
Nextory is a subscription-based audiobook and e-book platform operating across multiple European markets. The company was focused on improving acquisition and conversion metrics.
Senior Product Manager owning the end-to-end journey from content discovery to trial start, working with design, engineering, analytics, and SEO teams.
Improve conversion rates across key entry points while establishing clearer experimentation practices for data-informed decision making.
Combined product discovery with data analysis and A/B testing. Structured work around clear OKRs linking business objectives to experimentation and delivery. Led SEO and CRO-driven initiatives across markets.
Measurable improvements in conversion. Established experimentation frameworks, metrics, and decision frameworks that supported alignment across the team.
Experimentation culture is as much about decision frameworks as it is about running tests.
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