BuildingIn development

km7

For the km 7 of every run.

In developmentVoice-first AI
ACTIVE RUN● LIVE
distance
7.2
km
5:42
pace
41:08
time
km7 speaking
"You're at 7. This is the part where the mind starts talking. Don't negotiate."
hold to pause
01
Problem

Running apps live outside the experience they're built for.

Every running app is built for the data layer: pace, distance, splits, elevation. They describe the run from the outside. None of them address the psychological layer — the moment, usually around km 7 of a 10k, where the body is still fine but the mind starts making deals. 'Just to the next lamp post.' 'Maybe 8k is enough.' 'I'll make up the distance tomorrow.' That moment is predictable, recurring, and completely unaddressed.

02
Opportunity

The mental wall follows a pattern. It can be anticipated.

Runners hit the wall at roughly the same relative point in every run. With enough data — pace history, preferred distances, how this run is tracking — you can predict when a given runner is approaching their wall. If you can predict it, you can design an intervention that meets them there. Not before the wall, when it feels unnecessary. Not after, when the deal is already made.

03
Solution

A voice that shows up inside the run, not outside it.

km7 is an AI voice companion that learns when your mental wall appears and speaks at exactly that moment. Audio-first, eyes-forward design. Not a motivational coach broadcasting from the sideline — a presence that runs with you. The content adapts: it knows your pace, your history, and the patterns runners fall into when the mind starts negotiating.

Capabilities

Timed to your wall

Learns when your mental wall tends to appear and intervenes at precisely the right moment.

Voice, not text

Eyes forward, headphones in. Audio-first — designed for the middle of a run, not a dashboard.

Run-aware context

Knows your current pace, target distance, and how this run compares to your recent history.

No toxic positivity

Not a cheerleader. A presence. It doesn't tell you you're amazing — it stays with you.

Built withVoice AIRunning GPSReact NativeIn development
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© 2025–2026 Stefania Tardito · Product Rhythm (portfolio & product thinking)